Jamaica Dream Weekend, launched in 2009 after taking over from ATI (Appleton Temptation Isle), has grown into one of the largest music festivals in the Caribbean, celebrated annually in Negril. Held over the course of Jamaica’s Independence holiday in early August, this week-long event draws thousands of party enthusiasts from around the world, bringing them together to enjoy a series of high-energy beach parties, all-inclusive events, and live performances from top Jamaican and international artists in reggae, dancehall, and soca.

The festival is known for its themed parties that range from elegant, all-white affairs to colorful foam and water parties. Each event during the week provides unique experiences, featuring unlimited premium drinks, local and international cuisine, and world-class entertainment, all set against the backdrop of Negril’s pristine beaches and breathtaking sunsets.

MJ Travel Group and Events has been a proud sponsor and Dream Weekend ambassador since the festival’s inception, actively contributing to its promotion and helping festival-goers arrange their travel, accommodations, and tickets for an unforgettable experience. Over the years, Dream Weekend has evolved from a local celebration into a globally recognized event that showcases the best of Jamaican culture, music, and hospitality, making it a bucket-list destination for music lovers and thrill-seekers alike.